Soho Strategy is a London SEO agency and full-service digital consultancy.
SEO is the process of taking a website or webpage and optimising it so that it naturally ranks highly in Google, both generally, and for specific key-terms.
Unlike with pay-per-click (PPC) campaigns, you can’t buy rankings or traffic with SEO. Websites have to earn their spot in the search-rankings, and that’s where we come in.
Click here to find out more about the differences between SEO and PPC.
When deciding which pages to show a user for any given search term, Google takes into account a huge array of factors, at least 200+ of which are openly understood.
At SOHO we optimise your site across the board, in line with all known SEO factors. These include keyword position and density on a page; content type, length and duplication; update frequency; image optimisation; internal link-structure; outbound links; inbound links; domain trust and authority; server location; mobile optimisation; use of secure tech; and the context and diversity of links, plus a whole lot more.
We achieve number one rankings and first-page results for our clients. Here’s how:
In 2001, George Akerlof picked up a Nobel Prize for his paper, “A Market of Lemons”. In this, he pointed out how large gaps in knowledge between buyers and sellers led to merchants taking advantage of their customers. Nowhere is this phenomena more evident than SEO. Here’s why:
So how can you trust anybody? At SOHO we tie our reputation for SEO to our overall reptutation: serving some of the biggest and most trusted brands in the world. Click here to see our recent happy clients, and if you’ve any doubts or questions, get in touch anytime to arrange a coffee or call.
We take a non-invasive look at your online assets through the eyes of a search-engine bot to understand how Google sees your site. Read about the site audit we conducted for the London Transport Museum >
We look at your closest competitors and conduct a comprehensive SWOT analyses of their SEO efforts to determine how best to leverage and outrank them.
Building on our complete site and competitor analyses we take your website and optimise its internal link-structure, code-base, mobile rendering and (when suitable) security.
Every year we train new Oxford and Cambridge graduates in the art and science of writing properly search-engine optimised content for the web. They write winning copy for you.
Leveraging cross-industry networks and relationships, some dating back more than a decade, we build link-backs from high-authority domains and drive targeted coverage of client sites.