Natural Search
1. WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?
Soho Strategy is a London SEO agency and full-service digital consultancy.
SEO is the process of taking a website or webpage and optimising it so that it naturally ranks highly in Google, both generally, and for specific key-terms.
Unlike with pay-per-click (PPC) campaigns, you can’t buy rankings or traffic with SEO. Websites have to earn their spot in the search-rankings, and that’s where we come in.
Click here to find out more about the differences between SEO and PPC.
2. WHAT MAKES A WEBSITE RANK WELL?
When deciding which pages to show a user for any given search term, Google takes into account a huge array of factors, at least 200+ of which are openly understood.
At SOHO we optimise your site across the board, in line with all known SEO factors. These include keyword position and density on a page; content type, length and duplication; update frequency; image optimisation; internal link-structure; outbound links; inbound links; domain trust and authority; server location; mobile optimisation; use of secure tech; and the context and diversity of links, plus a whole lot more.
3. SO WHAT DO WE ACTUALLY DO?
We achieve number one rankings and first-page results for our clients. Here’s how:
- Site Audits
- Competitor & Marketplace Analysis
- Structural & Technical Optimisation
- SEO Content Creation
- Digital PR & Outreach
SEO is a lemon market,
so how can you trust anybody?
In 2001, George Akerlof picked up a Nobel Prize for his paper, “A Market of Lemons”. In this, he pointed out how large gaps in knowledge between buyers and sellers led to merchants taking advantage of their customers. Nowhere is this phenomena more evident than SEO. Here’s why:
- Truly great SEO practioners are wary of exposing their winning clients. To do so is to open those campaigns up to reverse-engineering, and a surefire way to eliminate benefits gained.
- Because most claims are therefore untestable, anybody can hold themselves out as an SEO expert.
So how can you trust anybody? At SOHO we tie our reputation for SEO to our overall reptutation: serving some of the biggest and most trusted brands in the world. Click here to see our recent happy clients, and if you’ve any doubts or questions, get in touch anytime to arrange a coffee or call.
Step #1: Site Audit
We take a non-invasive look at your online assets through the eyes of a search-engine bot to understand how Google sees your site. Read about the site audit we conducted for the London Transport Museum >
Step #2: Competitive Analysis
We look at your closest competitors and conduct a comprehensive SWOT analyses of their SEO efforts to determine how best to leverage and outrank them.
Step #3: Technical Optimisation
Building on our complete site and competitor analyses we take your website and optimise its internal link-structure, code-base, mobile rendering and (when suitable) security.
Step #4: Content Creation
Every year we train new Oxford and Cambridge graduates in the art and science of writing properly search-engine optimised content for the web. They write winning copy for you.
Step #5: Digital PR and Outreach
Leveraging cross-industry networks and relationships, some dating back more than a decade, we build link-backs from high-authority domains and drive targeted coverage of client sites.