Paid Social
What is Paid Social?
Paid Social is a broad-term that refers to a couple of distinct practices.
1) Buying paid-advertising on Facebook, Instagram, Twitter, and other social networks (including Snapchat, Spotify, and others).
2) Working with influencers to feature your brand or content on their channels, reaching their audiences.
This all stands in contrast to organic social practices which seek to grow social followings, and utilise social media, through the production of original content that ‘earns’ exposure naturally.
What does Soho offer?
We run fully-managed campaigns for clients, and offer single-day and project-based advisory both to firms with existing campaigns they wish to optimise, as well as those setting up new campaigns.
Why use SOHO?
We’ve developed our own in-house lookalike audiences for super-granular targeting and retargeting.
Through both algorithmics and human intervention, we continuously optimise your ads and audiences.
We craft high-performing copy based on thousands of performance data-points across dozens of industries.
Managing seasonal advertising and event-driven opportunity marketing for you, we maximise profits.
Implementing advanced on-site and campaign analytics powering high-ROI sophisticated remarketing.
Case Study
Campaign
Management
The Brief
Having experimented with YouTube influencer-campaigns, the British National Health Service wanted to drive tens of thousands of installs of its app as cost-effectively as possible.
The Experience
Using proprietary lookalike audiences, we delivered several sets of continuously optimised ads in parallel, quickly developing messages that resonated with the target audience.
The Results
SOHO reduced average CPAs down from upwards of £5 to under 40p per install, an order of magnitude+ improvement in ROAS.