Soho Strategy was commissioned by NHS England, and the NHS’s Healthy London Partnership (representing all 32 London Clinical Commissioning Groups), to develop a new app for under-25s in England.
Soho Strategy Managing Partner, David Wilkinson, who led on the development of the NHS Go brand-name and design, said “Having such a broad remit to experiment within one of Britain’s most beloved institutions has proven both exciting and rewarding.
“Working with such a forward-thinking team at the NHS has been a privilege, and we are proud to have laid the groundwork for the launch of the NHS‘s flagship new platform for young people.”
Soho Strategy CTO, Ash Byrom, who led the app’s technical development, said “Building the NHS Go web presence, middleware and mobile apps in such a short space of time has proven incredibly fun.”
Tracy Parr, Head of the Children and Young People Programme at the Healthy London Partnership, said: “NHS Go is the first app of its kind in London and is dedicated to giving young Londoners online access to health information.
“Young people often lack basic knowledge of how to access healthcare services with many not knowing when or how to go about seeing a doctor. While young people will often want to discuss their health concerns with a professional they also told us they wanted a trusted and private way of accessing information about their health concerns. NHS Go does just that.”