Social Influence

tech-enabled-disinformation

2016.11.13 | Search Engine Marketing &Social Influence

Facebook has come under a lot of heat since the election for allowing fake news and disinformation to be spread quite so easily via its platform. It is not, however, alone amongst tech giants in being guilty.

tech-enabled-disinformation

A Beginner’s Guide to InfoOps

2016.11.05 | Cybersecurity &Social Influence

We’re living in a world where we are frequently told that decreasingly-small actors can do big damage to those once considered great hegemonies, and technology is often cited as the cause of this rebalancing of power. There are plenty of reasons to be skeptical of this.

A Beginner’s Guide to InfoOps

The Disinformation Age

2016.09.20 | Cybersecurity &Social Influence &Strategic Intelligence

Brandolini's law, better known as the Bullshit Asymmetry Principle, states that "the amount of energy necessary to refute bullshit is an order of magnitude bigger than to produce it." Disinformation today poses a challenge without precedent to the functioning of both modern democracies and economies alike.

The Disinformation Age

Why is Facebook buying MSQRD?

2016.03.10 | Social Influence

Facebook has bought popular video-filter app Masquerade (MSQRD). But what do they hope to gain from the purchase? The BBC asked Soho Strategy's David Wilkinson to guide them through the logic behind the acquisition.

Why is Facebook buying MSQRD?

Hacking Twitter Growth for Social Influence

2015.12.24 | Social Influence

Even if you're not "relatable" or know so little about pop culture you think Kim Kardashian is a Disney star (God save the children), this article on hacking Twitter growth is for you, containing a series of above-board techniques to quickly and easily grow your Twitter following - starting with high-power influencers.

Hacking Twitter Growth for Social Influence
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