Conversion Optimisation

5 Key Rules in Split-Testing Websites

2015.12.27 | Conversion Optimisation

A/B or split-testing multiple versions of a website against itself is the most obvious way to boost conversion rates of your online property. This means more money per visitor, more actions per user and improved KPIs, whatever your metric is. In this article we reveal five basic key concepts to keep in mind when split-testing.

5 Key Rules in Split-Testing Websites
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