Disappointed by the lack of access to Pre-Exposure Prophylaxis (PrEP) on the British NHS, SOHO decided to launch the PrEP.guide website.
We surveyed diverse, at-risk groups (the target audience for the website) and of these found that the vast majority of individuals had not heard of PrEP. Of those who had, few knew much about it, and there was widespread skepticism of its effectiveness, with many doubting the veracity of the information available online.
To correct these inequalities and misconceptions, SOHO set out to create a website that would, whilst remaining accessible, instil confidence in the target audience that the information they were receiving was sound in origin – promoting PrEP in a responsible, ethical manner. We enlisted the help of top medical professionals and community advocacy groups to develop a brand around PrEP as a whole.
A basic version of the website can be viewed at PrEP.guide. The full website is slated to launch in Q4, 2017.
Pre-Exposure Prophylaxis, also known as PrEP, is a new way of preventing the transmission of HIV.
For a long time, condoms were thought to be the only near-100% effective way of preventing the transmission of HIV from a positive person to a negative person.
A wide range of studies have now shown that when taken daily, orally-delivered PrEP can be virtually as effective at preventing the transmission of HIV from an HIV-positive person to a negative one.