Disappointed by the lack of access to Pre-Exposure Prophylaxis (PrEP) on the British NHS, Soho decided to launch the PrEP.guide website. We questioned diverse at-risk groups (the target audience for the website). Of these we found that the vast majority of individuals had not heard of PrEP. Of those who had, few knew much about it and many doubted the veracity of information available online. To this end we set out to create a website that whilst remaining accessible would instil confidence in people that the information they were receiving was sound in origin. We enlisted the help of medical professionals and community advocacy groups to develop a brand around PrEP as a whole.
A basic version of the website can be viewed at PrEP.guide with the actual site and campaign launching Q2 2016.