First in 2017, and then again in 2018, we were asked to develop a paid social strategy for promoting the Healthy London Partnership’s #AskAboutAsthma programme. HLP specifically wanted to maximise reach of their campaign to ensure as many people as possible saw their “3-step” advice.
Building off our deep experience in both online youth engagement, and digital health messaging, we achieved the following results over a 7-day period in September 2017:
In addition, significant second-order benefits were witnessed which were technically directly attributable to the social advertising conducted. These benefits included increased downloads of HLP mobile apps, and increased engagement on organic social media content associated with the organisation over the period.
The Healthy London Partnership (HLP) is formed of National Health Service clinical commissioners in the capital, the Greater London Authority, Public Health England, NHS England, London’s councils, and Health Education England. It aims to tackle issues best solved ‘once for London’ by pooling resources and attracting additional funding to specific London issues like homelessness, access to GPs, and poor air quality.