Introducing: HASH

What does an agent-based model look like?

The goal of agent-based models is typically to assess the effects of agents on complex systems as a whole, and detect resultant emergent features. Here's how you build one... Read more

What is ABM/ABMS?

Whilst traditional ‘data science’ involves the analysis of historical datasets and existing information, ABM stands for Agent-Based Modelling, which takes a radically different approach to simulation. Read more

Introducing: Tech Against Terrorism

Airmiles on a Blockchain

Are loyalty programmes a good use of distributed-ledger technology, or an example of things taken too far? We take a quick look at the corporate and consumer benefits. Read more

A Summer of Pride

Introducing: Promptable

50k Installs and 1-Year On: NHS Go

New UK Gov Digital-Accreditations Announced

The British Government has launched its new 'Digital Specialists' and 'Digital Outcomes' certification schemes, and we are proud to announce that SOHO is amongst the first batch of companies officially approved to supply UK government. Read more

Now Hiring: Devs, SEO, PPC & Acc Managers

Tech-Enabled Disinformation

Facebook is not alone amongst tech giants in being guilty of contributing to November's US Presidential election result. Read more

How To Rig An Election

Electoral fraud, voter containment, roll-purging, gerrymandering, restrictions on ballot-castings and poll-openings are just some of the tactics employed by authoritarians to stack 'democratic' elections. Read more

A Beginner’s Guide to Information Operations

'Information Operations' are the deliberate propagation of disinformation, the restriction of informational availability, and the subversion of perceived informational legitimacy. The implications of this new type of warfare stretch beyond politics to business. Read more

Dyn DDoS: A State-Actor Threat?

Whilst it is timely, convenient, and tempting to blame the biggest-ever DDoS attack witnessed on state actors, is there really any evidence? SOHO Managing Partner David Wilkinson is skeptical. Read more

A Cause of Conflict and Concern

The world is a less violent place than ever before, but conflict has not gone away. It has simply become less physical, less kinetic, and has been driven into other spheres. Read more

The Disinformation Age

Good economies and democracies alike function on the idea that the availability of information ensures better outcomes for all. For this idea to hold true, information must be widely available to all those who seek it, provided in a timely manner, and above all be accurate. Can we guarantee that information is? Read more

The Trinity Underpinning Globalism

In cybersecurity there is a well accepted three-way trade-off between usability, functionality, and security. But this relationship extends far beyond cyber realms. Read more

Introducing: NHS Go

Why is Facebook Buying MSQRD?

Facebook has bought popular video-filter app Masquerade (MSQRD). BBC News asked Soho Strategy to guide them through the logic behind the acquisition. Read more

The Difference Between SEO & PPC

5 Key Rules in Split-Testing Websites

Testing multiple versions of a website against itself is a reliable way to gather data and boost conversions online. In this article we reveal five key concepts to keep in mind when split-testing. Read more

Using LinkedIn Analytics to Generate Leads

Everybody knows that you can view the profiles of recent visitors to your LinkedIn profile. But what if there was a way LinkedIn could tell you who visited your website recently? Read more

Hacking Twitter Growth for Social Influence

Even if you’re not “relatable”, or “up on pop culture”, you too can hack your way to Twitter growth and success. Read more

What is Inbound Marketing?

Inbound marketing is every agency's flavour-of-the-month, and focuses on creating material that attracts attention on its own merit. But what are the benefits for business? Read more

4 Quick Hacks to Write Better Copy

Learning to write well requires patience and skill. But for us mere mortals, here are four simple rules anybody can use to write clear, compelling copy. Read more
Interested in finding out more? Get in touch and we'll drop you a call or email.