Soho Insights blog

A Beginner’s Guide to InfoOps

2016.11.05 | Cybersecurity &Social Influence

We’re living in a world where we are frequently told that decreasingly-small actors can do big damage to those once considered great hegemonies, and technology is often cited as the cause of this rebalancing of power. There are plenty of reasons to be skeptical of this.

A Beginner’s Guide to InfoOps

Why is Facebook buying MSQRD?

2016.03.10 | Social Influence

Facebook has bought popular video-filter app Masquerade (MSQRD). But what do they hope to gain from the purchase? The BBC asked Soho Strategy's David Wilkinson to guide them through the logic behind the acquisition.

Why is Facebook buying MSQRD?

5 Key Rules in Split-Testing Websites

2015.12.27 | Conversion Optimisation

A/B or split-testing multiple versions of a website against itself is the most obvious way to boost conversion rates of your online property. This means more money per visitor, more actions per user and improved KPIs, whatever your metric is. In this article we reveal five basic key concepts to keep in mind when split-testing.

5 Key Rules in Split-Testing Websites

Using a clever snippet of code and the power of LinkedIn it is possible to track visitors to your website to an individually-identifiable level. The implications of this are broad. Head off competitive threats before they emerge, follow up with qualified leads as they first visit your site and build a truly accurate picture of your real website audience like never before.

Using LinkedIn Analytics to Generate Leads

Hacking Twitter Growth for Social Influence

2015.12.24 | Social Influence

Even if you're not "relatable" or know so little about pop culture you think Kim Kardashian is a Disney star (God save the children), this article on hacking Twitter growth is for you, containing a series of above-board techniques to quickly and easily grow your Twitter following - starting with high-power influencers.

Hacking Twitter Growth for Social Influence

What is Inbound Marketing?

2015.12.22 | Inbound Marketing

These days every agency is an 'inbound marketing' agency. In the digital strategy world, 'inbound' is most certainly the flavour of the month and for once, because the BS hype and lingo are justified by the efficacy of the product they describe, there is really nothing wrong with this. So what is inbound marketing?

What is Inbound Marketing?

4 Quick Hacks to Write Better Copy

2015.12.19 | Copywriting

Learning to write good copy requires patience and skill. But for us mere mortals, there are some fly-by-night quick hacks and rough-'n'-ready rules you can take away today that will instantly enable you to write better copy. In this article we cover four game-changers that will make your copy rock.

4 Quick Hacks to Write Better Copy

Considered the “biggest, most systemic risk” threat the insurance industry faces and a growing "national emergency" by the US government itself, the threat of cyberattack is real and present. Most organisations fail to realise the ways in which they are targets however and thus continue to underinvest in cybersecurity. This article introduces the four main tools at the disposal of policymakers seeking to improve cybersecurity at large.

Ensuring Socially Optimal Investment in Cyber-Security

Moving from Dropbox to BitTorrent Sync

2015.08.02 | Cybersecurity

Dropbox is a trusty tool used by teams and businesses around the world to communicate. But is there anything better? In a resource-intensive fast-paced environment Dropbox can seem slow and bottleneck progress. We wanted to know whether a new tool from BitTorrent, Sync, could outperform.

Moving from Dropbox to BitTorrent Sync
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