Soho Insights blog

tech-enabled-disinformation

2016.11.13 | Search Engine Marketing &Social Influence

Facebook has come under a lot of heat since the election for allowing fake news and disinformation to be spread quite so easily via its platform. It is not, however, alone amongst tech giants in being guilty.

tech-enabled-disinformation

How To Rig An Election

2016.11.12 | General Strategies

Those on both sides of the argument, and both sides of the Atlantic, must recognise the ridiculous nature of a situation in which Hillary Clinton lost the US Presidential election with the exact same share of the vote by which the Leave campaign prevailed in the UK's Brexit referendum.

How To Rig An Election

A Beginner’s Guide to InfoOps

2016.11.05 | Cybersecurity &Social Influence

We’re living in a world where we are frequently told that decreasingly-small actors can do big damage to those once considered great hegemonies, and technology is often cited as the cause of this rebalancing of power. There are plenty of reasons to be skeptical of this.

A Beginner’s Guide to InfoOps

Dyn DDoS: A State-Actor Threat?

2016.10.22 | Cybersecurity &Strategic Intelligence

As whole parts of the internet went down yesterday, it felt very much like this would be how world war three would most likely start. But can attribution really be pinned on a state actor as industry leaders have suggested?

Dyn DDoS: A State-Actor Threat?

A Cause of Conflict and Concern

2016.09.21 | Strategic Intelligence

The world is a less violent place than ever before, but conflict has not gone away. It has simply become less physical, less kinetic, and has been driven into other spheres. War is now waged in the widest array of arenas: between tax authorities and foreign multinationals, through sanctions and visas, over the internet, through culture and the media, via travel bans, through adoption bans, and in competitive sport as well.

A Cause of Conflict and Concern

The Disinformation Age

2016.09.20 | Cybersecurity &Social Influence &Strategic Intelligence

Brandolini's law, better known as the Bullshit Asymmetry Principle, states that "the amount of energy necessary to refute bullshit is an order of magnitude bigger than to produce it." Disinformation today poses a challenge without precedent to the functioning of both modern democracies and economies alike.

The Disinformation Age

The Trinity Underpinning Globalism

2016.08.18 | Cybersecurity &Strategic Intelligence

In cybersecurity there is a well accepted three-way trade-off between usability, functionality, and security. The trade-offs inherent to globalism are no different. Brilliantly designed products seek to mitigate costs, and our political leadership could be doing more.

The Trinity Underpinning Globalism

Why is Facebook buying MSQRD?

2016.03.10 | Social Influence

Facebook has bought popular video-filter app Masquerade (MSQRD). But what do they hope to gain from the purchase? The BBC asked Soho Strategy's David Wilkinson to guide them through the logic behind the acquisition.

Why is Facebook buying MSQRD?

5 Key Rules in Split-Testing Websites

2015.12.27 | Conversion Optimisation

A/B or split-testing multiple versions of a website against itself is the most obvious way to boost conversion rates of your online property. This means more money per visitor, more actions per user and improved KPIs, whatever your metric is. In this article we reveal five basic key concepts to keep in mind when split-testing.

5 Key Rules in Split-Testing Websites
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